24 December 1968. Apollo 8 came out from behind the Moon and a blue marble filled the window. William Anders said it out loud: oh my God — the Earth is coming up. Earthrise 1968 is that shout. The camera was a modified Hasselblad 500 EL. Lovell passed the color film.
Apollo 8 was the first crew to orbit the Moon. Frank Borman commanded. James Lovell and William Anders flew with him. Launch was 21 December. There was no landing. The job was the loop and the way home. The frame arrived seven months before Apollo 11.
How Earthrise was made
On about the fourth orbit Earth “rose” at the lunar limb. Earth did not rise. The spacecraft rolled and the horizon slid. Anders had been shooting black and white, then asked for color. The famous color frames sit in the AS8-14-2383 family. The clock was near 16:40 UTC on Christmas Eve.
The published picture was rotated about 95 degrees so Earth would look as if it were climbing the horizon. The crew saw another orientation — lunar north up. The poster chose sunrise. Both are true: one is geometry, one is print.
That night the three men read from Genesis on live television. 1968 was already heavy — war, assassinations, cities on fire. From lunar orbit Earth looked small and clean. The photograph changed the language of the environment. By Earth Day 1970 the same marble was on posters.

Borman, Lovell, Anders — three men spent that Christmas Eve in lunar orbit.
Who made the exposure — Borman or Anders
For years some books gave Borman the credit. His memoir has a line about grabbing the camera. Later reviews say the color Earthrise frames are Anders’s. Unmanned Lunar Orbiter had already made black-and-white earthrises. What reached kitchens was a human window in color.
NASA photographs are U.S. government work and sit in public files. A viral crop is another object. These images stay in that orbit and on that horizon. They do not claim to be Anders’s original AS8 negative.

The published Earthrise was rotated about 95 degrees. The crew did not see it that way.
A marble made the map small
Countries vanish. Clouds remain. Flags drop out of the frame. The politics of 1968 stayed outside the glass. People still type Earthrise 1968, Apollo 8, William Anders. All three open one Christmas Eve.
Boots hit the Moon the next year. The first shock was this picture: home is small enough to hold in one glance. Earthrise lasts because it is not a space picture. It is a picture of going home.